I’m a Design Strategy Manager. I connect creativity to grander organizational causes and make it indispensable.
I thrive most when inspiring teams to reimagine realistic solutions for the most formidable of challenges and articulate design impact with clarity.
Drawing on theories from project management, organizational behavior, business strategy, structure, and systems, I've developed DesignOps patterns and practices that enable great work from teams, while helping IC’s transition into senior roles.
Know Yourself
Understand who you are, what you stand for, and how you work. When you are clear about your strengths and values, you make better decisions and create stronger partnerships.
Find Purpose
Purpose at work is not the same as purpose in life. But when you find something that resonates—something that feels meaningful—work becomes easier, more bearable, and often enjoyable.
Create Vision
Define a design vision that is clear, practical, and connected to business goals. When people understand the “why,” they move with purpose and alignment.
Design Operations
Create systems and practices that enable the design team to deliver high‑quality work at scale. Ensure the team has clarity, tools, processes, and support aligned with the broader business strategy.
Grow the Team
Use design, clarity of vision, and a strong culture to attract and hire top talent from diverse backgrounds and disciplines. Build a recruiting experience that reflects the professionalism and values of the team.
Develop People
Commit to continuous learning and skill development. Invest in upskilling, mentorship, and leadership development to grow the next generation of leaders from within the team.
Do Good
Embrace authenticity, find opportunities for less experienced folks to shine, build the next generation, support your community if possible
Strategy
Stay aligned with shifting business priorities and market conditions. Strategy gives direction. It helps you decide what matters now, what matters later, and what does not matter at all.
Structure
Build a clear structure and roadmap that shows where you are going and why. Structure creates shared understanding. It helps teams see the work ahead, sequence decisions, and move in the same direction.
Systems
Create systems that support collaboration, diverse disciplines, and organizational scale. Systems make work repeatable, predictable, and easier for people to succeed in.
Goals
Create clear, measurable goals that connect design work directly to business strategy. When the team understands what success looks like — and why it matters — they make better decisions and deliver stronger outcomes.
Design Performance
Define what “good” looks like. Establish standards for quality, effectiveness, and execution. Connect design outcomes to business impact, whether through improved customer experience, reduced friction, increased conversions, operational efficiency, or better decision‑making across teams.
Design Maturity
Continuously raise the maturity of design across the organization. Build repeatable practices, improve cross‑functional alignment, and strengthen the influence of design in strategic conversations. Mature design organizations communicate clearly, execute consistently, and show measurable value.
Make Noise
Encourage your people to get out there with personal projects, mentoring, speaking engagements, ventures