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This was a case of using both methods in order to get our relevant content on this highly trafficked page. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629548367762-0CHBV3JUS2BSTZ2XQBYH/home+page+2.png Work - Personalization - Unique content in the right place, for the right person - Home page - No new sections needed There were sections that were already aligned 1:1 to the types of content we wanted to highlight, such as events and articles. In this case, as we were able to choose components on the page that had the same content, we simply changed the copy and images to engineering content. This is a subtle form of personalization but can make a big impact. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629550126733-GYBEPY1CRQHRGP4RGT46/example+2.png Work - Personalization - Unique content in the right place, for the right person - Product pages - New sections needed We also looked at pages that didn’t have similar sections to the new information. So instead of replacing, we added new components. By placing this lockup on the bottom of each of these select pages, we didn’t obstruct any of the vital product or industry information. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629580561802-ZK00XXB6HV8C9PXHVQQM/default+landing+page.png Work - Personalization - Unique content in the right place, for the right person - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629580451948-Q72OGCFK0UBH7P03L6P1/personalized+copy.png Work - Personalization - Unique content in the right place, for the right person - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Personalization - Unique content in the right place, for the right person https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Personalization - Unique content in the right place, for the right person https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Personalization - Unique content in the right place, for the right person https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Personalization - Unique content in the right place, for the right person https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Personalization - Unique content in the right place, for the right person https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Personalization - Unique content in the right place, for the right person https://www.alexsmailes.com/alexsmailescom/ux-strategist-alex-smailes/project-one-9awha-xp829-ycewa-8fe7d-l4ztb monthly 0.5 2021-08-21 https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629582936649-KL59N726J0Q0H5EDMEAA/data+ux+1.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629582950443-2P2OQM9XVN54PD6562TF/data+ux+2.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629583166857-6SSRDFSI7LWM5F6MW98P/data+ux+Top+10+countries+speed.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629583173272-U9GWI3BWB1QQXULZT9Q5/data+ux++worst+list.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629583003771-PIHUX7SH9C82L717HEFN/data+ux+Global+Ave+Speeds.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629583821976-B9U0IN1LBZBFMXZ85FVT/data+ux+Modernization_Usability.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629583781005-YWHBP88C37PRBY53A7F5/data+ux+Usual+Approach.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629583729684-6PSSD2KSWF4JNY9W6OPC/data+ux++Usual+Approach+Iraq.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629584433417-R8CZNHX6B42VJY2NZULA/data+ux+Gif_vs_Jpeg.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629584151575-0SIKKYK9XNH52S0EKV0V/ux+data+3.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629585777647-IZ2VCFN2TV5FXJYSJHG4/03_Overview_wires.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629584215313-5JU4SMV16RHP2NLIIKSZ/ux+data+4.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629584686350-1U97W3TEUAHATFKD37KL/data+ux+Performance+Repot.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629587228462-WNZ5PDWU6SME1IRPVQT1/overview+UI+final.jpg Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629586607235-TDUJ4VOE3OELCLTYOVA7/sub+ux.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629584455725-NC2F8VNCWDC0DF1QGQJC/Screen+Shot+2018-03-14+at+3.43.40+PM.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629584142265-2BVVX76WI1D1NIY3N9LY/Wide+Copy.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629586620071-WH2XQV5IEKGCM6RG63RN/sub+ui.jpg Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629585189304-TEZKED3YGX8JDNEUU6Z2/data+ux+New+Approach+Iraq.png Work - Localization - Site speed optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b38f61029a2531094cdbd0/1629587261552-ON8MJLOSDDSPET0LQJKK/overview+UI+final.jpg Work - Localization - Site speed optimization - Final This site should be usable, functional, and fast on any device, network, anywhere in the World.